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Every item I sell has been hand picked for ease and effect. I demonstrate, sell and teach the best classic magical effects in the business. I will help you find the right trick for your needs.

Utilizing old fashion green screen technology, we can put you into your favorite world. Whether you wish to be a wizard, a superhero, a space adventurer or anything or anyplace you'd like to be.
We offer a wide selection of products, including clothing, electronics, home goods, and much more. Our products are sourced from top-rated manufacturers to ensure the highest quality.

This shop is a culmination of a dream. I have finally been able to put together the shop I have always wanted to have. My shop is a love letter to famous magicians that came before me and the magic shops that shaped this industry. Come in and see the magic 'art' on the walls, including an original pencil sketch by Harry Blackstone Sr. This shop is all about the new, ready to learn, future magician. I have hand picked every trick in the store, with the beginner and hobbyist magician in mind. I have tricks and kits geared directly to any age group 5 years and up. I also have easy to perform, professional effects, as well. Come visit and I will demonstrate and teach you the tricks you want. There is truly something for everyone in this shop. We also sell and ship mail orders. The good news is...there's still more to come. As the old saying goes...'Come Grow With Us'.
Book your appointment now. Times are limited. If your need a special time or day, send me a message at the bottom of the page.

I started learning about this industry at age 12. Now, with over 50 years in entertainment, primarily magic and more than 30 years in the retail magic and teaching space, there are not many people more qualified to help you get started or continue learning 'The Art Of Magic'. I have worked, performed and taught in, over a dozen different magic shops across the country. Specializing in classic and beginner effects, I can help you find the perfect magic tricks for any age group. This is my specialty. This is what I love. In fact, throughout my career, I have sold, well over, $2 million in magic tricks, so I know I can help you find the perfect tricks and effects for you. Come in and see me.

This club of magicians, both professional and hobbyists, has been meeting in Peoria and surrounding communities for decades. For the past 15 years, we have done a yearly show at The Peoria Expo Gardens. We meet the first Wednesday of each month at 7:00 pm at Avalon's Magic Emporium. Please come and join us. All are welcome. You can find out more at
You can also find many fine performers for your private gatherings. Below are several I highly recommend.

This building is located a couple of blocks north of the foot of the Cedar Street Bridge. If you are traveling south on SW Washington, this is what you'll see as you pass by. Just beyond this building, you are going to turn right into a parking lot.

Just past 'The Mill', you'll notice some old abandoned railroad tracks that run between 'The Mill' building and The Dooley Brothers building. Just turn right into the parking lot here and follow the tracks into our lot.

As you follow the tracks into the parking lot, you can park wherever there is space, ensuring you are courteous to others. If there is space, parking against the block wall is perfect. You can park against the building or wherever you can find space. It's tricky, I know.

Once you've parked, look in the corner of the building next to the Pottery Studio; you'll see a green door. That is 'The Magic Door,' through this door is where you can witness incredible magic demonstrations and explore a variety of retail magic items.

Once you reach 'The Magic Door', look for the sign that says 'The Magician is in.' It will be located just below the 'Artist Studios' sign. If you don't see the Magician sign, I am not available for magic demonstrations or magic tricks. You can go to my 'Book Your Appointment Here' button above to find my availability.

If you see this sign on the door, just call the shop number on it, and I'll come out to let you in. At this point, you are just seconds away from experiencing some incredible magic demonstrations. Once inside, you can enjoy retail magic and even discover some amazing magic tricks that almost anyone can do.
Appointments for magic demonstrations and retail magic events can be made below, including options for showcasing magic tricks in our photo studio.
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