Our 'Brick And Mortar' Location May Be Closed But,
Our Story
At Entertainment by Avalon, we have a passion for providing our customers with a unique shopping experience. Avalon, formerly known as C.J. Diamond, has been in the magic business for over 50 years, the last 30 of that selling and teaching magic. We can help you find the perfect effect for any age group.
Avalon's Magic Emporium
Welcome to Avalon's Magic Emporium
According to Wikipedia, A magic store (also magic shop or magician's supply shop) is an establishment which sells materials for performing magic tricks. Magic shops often also sell practical jokes and novelty items, and frequently serve as informal gathering places for amateur magicians, with some hosting organized magic clubs.
Avalon's Magic Emporium is a true culmination of a dream, my dream. My physical shop may be done, but there is still much for you to learn. As the old saying goes...'Come Grow With Us'.
Introducing Our New Line
Custom Made Magic Tricks
Custom Made Magic Tricks
Custom Made Magic Tricks
At Entertainment by Avalon, we are always striving to bring you the highest quality and 'Bang For Your Buck' in the beginner magic industry. We are happy and proud to bring you, what I feel are, the best quality beginner effects in magic.
Great Quality
Custom Made Magic Tricks
Custom Made Magic Tricks
Made right here in Peoria, Illinois, Custom Made Magic Tricks are high quality in production and high quality in production value. These tricks are incredibly easy to do and are produced to the highest standards of quality and value.
Great Tricks
Custom Made Magic Tricks
Great Tricks
We can help you put together a complete 30 minute or more show, just from the pieces we offer in our Custom Made Magic line. From productions and vanishes to penetrations and transpositions, you can learn and do an entire range of magic.